"Innovation is not just a high-end game. The Nokia X3 is a great example of bringing new consumer value to lower price points," said Mary McDowell, Executive Vice President of Mobile Phones at Nokia.
"With the Nokia X3 we are giving consumers the best of both worlds by combining a touch screen and a keypad in an affordable device. We have given people a larger screen with clear icons and menus plus kept critical keys such as the send and end keys. We've also added dedicated function keys for important links like music and text messaging," she said.
"We have designed the Nokia X3 to be a touch and type device because typing is ideal for SMS and social networking where fast and frequent input is needed, while touch is ideal for functions such as setting alarms, smooth browsing and controlling applications like music and games.
"Our research tells us consumers who have invested years in becoming fast one-handed, one-thumb texters want to maintain their speedy edge for SMS, chat and instant messaging - yet enjoy the benefits of touch as well," continued McDowell.
With its sleek and modern design coming in at a very thin 9.6mm - making it one of the slimmest Nokia phones ever - the Nokia X3 slips easily into the purse or the pocket, and looks the part with its brushed aluminum back cover which will come in five vibrant colors designed to suit any mood or wardrobe.
Lovers of the snapshot and social networks will enjoy a great 5 megapixel camera with 4X digital zoom that can take both still and video images.
The Nokia X3 also features dedicated music and messaging keys allowing fast access to important Ovi services including social and entertainment applications. In addition to Ovi Mail, people's favorite consumer email and chat accounts can be pushed direct to the phone via Nokia Messaging.
With a gentle glide over the touch screen people can go online and get access to many services including thousands of apps from Ovi Store. In certain markets, the new phone will also be available with Ovi Music Unlimited, enabling the owner to access a virtually limitless range of the latest hit music that can be stored on the available 16GB memory card.
The Nokia X3 - affordable and accessible touch and type which is simple-to-use and beautifully designed. The Nokia X3 Touch and Type sits alongside the Nokia X3-00, a slider with strong music functionality, which was launched in September 2009.