NEW
YORK, NY - Nokia today announced the launch of its free music streaming
service Nokia Music in the USA. Nokia Music is a free mobile experience
exclusive to Nokia Lumia handsets, providing consumers with a simple
and delightful way to discover and enjoy music.
Consumers
can stream music from a suite of over 150 exclusive playlists that are
curated and kept up to date by an expert team of US based musicologists.
The playlists span a wide spectrum of musical genres from underground
Detroit house tracks to New York Philharmonic favorites. Nokia Music also offers playlists created by global artists such as Lana Del Rey, Lady Gaga and Rihanna.
Beyond
the curated playlists, music fans can create their own personal
soundtrack by selecting the Nokia Music 'CREATE' function that taps a
library of millions of songs and generates a playlist based on, and
inspired by, the artists they love.
Completely
advertisement-free, and requiring no registration or subscription,
Nokia Music lets consumers immerse themselves in the dulcet tones of
their favorite artists without being disrupted.
For
maximum convenience, Nokia Music playlists can also be enjoyed offline
so consumers can listen to their favorite playlists anytime, anywhere -
perfect for a long flight, journey to work or train ride.
To
enhance their music experience further, consumers can use Nokia Music's
'GIG FINDER', which locates a consumer's position and pinpoints live
concerts, gigs and shows taking place in their local area, taking their
level of interaction with their favorite artists beyond the playlist and
Nokia Music's mp3 store.
"The
USA is the most vibrant and competitive digital music market in the
world - by a wide margin. We have worked extra hard to ensure our
service meets the expectations of the demanding, active and inspired
music fans in the USA. I would like to challenge everyone to try Nokia
Music and see just how easy and enjoyable the service is to use," says
Jyrki Rosenberg, VP of Entertainment at Nokia.
Consumers who already own a Nokia Lumia 900 or Nokia Lumia 710 can download the Nokia Music app for free from Marketplace.
A
separate announcement today will unveil a collaboration between Nokia
Music, AT&T and Green Day around the band's new album Uno. The
promotion will see Green Day perform an exclusive concert and provide
exclusive playlists to Nokia Music for AT&T consumers.
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